Step into 2024 with the resurgence of the "clean girl aesthetic," a trend that champions a more natural look while prioritising skincare and haircare. Here are our forecasted trends for the year:
Return to Natural Colours and Styles:
In 2024, there's a noticeable inclination among clients to embrace or closely mimic their natural hair colour. The "clean girl era" is inspiring individuals to reconnect with their authentic selves by either fully embracing their natural hues or incorporating subtle elements like a shadow root.
Kitty Cut Takes Center Stage:
Bid farewell to the wolf cut and welcome the "kitty cut" – a long, layered bob that exquisitely drapes above the collarbone and below the shoulder. Effortless and stylish, the kitty cut perfectly embodies the clean girl vibe. Its relaxed appearance offers versatility in styling, making it the go-to choice for those desiring a chic, low-maintenance look in 2024.
Mid-Length Dominance:
2024 ushers in the era of mid-length hair, striking a harmonious balance between the sophistication of longer strands and the chic allure of shorter cuts. This versatile length opens doors to a myriad of styling options, catering to the varied preferences of individuals seeking a fresh and contemporary appearance.
Prioritising Hair and Scalp Health:
While the importance of maintaining healthy hair has always been evident, the focus has now shifted to the scalp, the foundation from which our hair originates. Stay tuned for an in-depth exploration of the significance of scalp health in an upcoming blog post.
Resurgence of Hair Bows:
Bows make a graceful comeback in 2024, but not in the extravagant and glittery forms of the past. The clean girl aesthetic introduces a subtle and sophisticated version – mono long thin bows elegantly adorning ponytails. This trend injects a touch of innocence and sweetness, perfectly aligning with the clean and minimalist vibe defining the clean girl era.
As we journey through 2024, the anticipated hair trends mirror a collective embrace of natural beauty, simplicity, and self-care. Whether you opt for the timeless grace of medium-length hair, the chic allure of the kitty cut, or the understated sweetness of hair bows, 2024 is the year to express yourself through your hair. Choose styles that make you feel confident and empowered, embodying the essence of doing whatever makes you feel good.
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